type
type
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Grotesk
for communication
for communication
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Hexagon®
Type
Hexagon Type is a neutral font crafted to strengthen our visual identity
Hexagon Type is a family of neutral
typefaces. The typeface is inspired by the period of modernism & classic grotesks reflected in its regular shapes and classic visual style of the type.
typefaces. The typeface is inspired by the period of modernism & classic grotesks reflected in its regular shapes and classic visual style of the type.
Hexagon Type is a family of neutral
typefaces. The typeface is inspired
by the period of modernism &
classic grotesks reflected in its
regular shapes and classic visual
style of the type.
Utility was not the only thing anticipated in the font. Character and recognizability were equally important. These qualities are revealed in the geometry, the details of which make the typeface not strictly Helvetian.
uppercase
A
lowercase
f
DIGITS
8
spelling marks
?
symbols
©
BRACKETS
( )
( multicontextuality )
Many
contexts
Certainly, there have been various schools of thought that talked about function and its subsequent form. But it was the modernists who aestheticized rationality for us.
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The Hexagon Type is a reinterpretation of that school. Functionality makes this typeface suitable for different contexts. We found a way to deliver our messages effectively.
ONE
SOLUTION
( 2022 )
→ This typeface — light, understated, practical but with
→ This typeface — light, understated, practical but with expressive geometry is a new member of Neutral Grotesks Family. Its function is to enforce our visuals and help us deliver what we need.
expressive geometry is a new member of Neutral
Grotesks Family. Its function is to enforce our visuals
and help us deliver what we need.
As a font, its function is to convey information. In our typeface, we also wanted to express the attitude towards presenting the information.
t
Louis Henry
Sullivan
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( 1856 — 1924 )
He and other modernists were the inspiration for this typeface. The "form follows function" principle is a spirit of neutrality and rationality of Hexagon Type. Simplicity carries both utility and beauty—this is what the modernists have taught us.
( function
form )
Hey! It's
lightness
01. light
neutrality
02. REGULAR
functionality
03. MEDIUM
specificity
04. BOLD
"Hallo! Ich erinnere mich, als wir mit der Gestaltung der Hexagon Type begannen, war die Hauptidee, eine lesbare, aber detaillierte geometrische Groteske zu schaffen. In einer modernen, aber eher zurück-haltenden Form zu sprechen. Sie sollte bequem, aber nicht gesichtslos sein. Ich mag die Offenheit
der Form und den Utilitarismus. Es sieht so wichtig für die Grafik aus."
der Form und den Utilitarismus. Es sieht so wichtig für die Grafik aus."
«Привіт! Пам’ятаю, коли ми починали розробляти Hexagon Type, головною ідеєю було створити читабельний, але детальний геометричний гротеск. Говорити в сучасній, але досить стриманій формі. Щоб було зручно, але не безликим. Мені подобається відкритість форми та утилітарність. Це виглядає дуже важливим для графіки».
“Hello! I remember when we started designing the Hexagon Type, the main idea was to create a readable but detailed geometric grotesk. To speak in a modern but rather restrained form. To be comfortable but not faceless. I like the openness of form and utilitarianism. It looks so very important to the graphics.”
Hexagon started
in chernivtsi
and today
it’s worldwide
We are united by the desire
to see our work done.
to see our work done.
But we lacked the tool to talk about it
We wanted a neutral font without decorative details. Such a font would fit our idea of universality and help us communicate. Neutral, straightforward, another grotesk—you can pick up many words. For us, it's organicaly ours and we see that it works
Berlin→Kyiv
(1352,1 km)
Tallinn→Kyiv
(1316,9 km)
Ho Chi Minh City→Kyiv
(8 095 km)
Madrid→Kyiv
(3635,8 km)
How would you define good communication design? Well-executed design cannot only represent a subject but create a field of meanings around it. When an idea has a story, it helps spread, transport and explain itself. A good communication design pushes people to find out more about what they have just viewed.
Where do you see future challenges in communication design? Millennials saw the
transition from offline to online with its over-whelming information flows. Generation C will grow up with lullabies from streaming services and will
Where do you see future challenges in communication design? Millennials saw the
transition from offline to online with its over-whelming information flows. Generation C will grow up with lullabies from streaming services and will
probably face AR and VR mediums at a tender age. The first challenge is to stay interesting for all individuals. The second one is to communicate global challenges that are heading our way in a rapid and uncontrolled manner.
To what extent do you think new technologies are changing design? The modern design school no longer teaches us techniques as methods are widely available on YouTube and don’t seem like a re-velation. It instead teaches us design thinking. By preserving and improving that, no technology will scare designers.
To what extent do you think new technologies are changing design? The modern design school no longer teaches us techniques as methods are widely available on YouTube and don’t seem like a re-velation. It instead teaches us design thinking. By preserving and improving that, no technology will scare designers.
HEXAGON RUNS DIGITAL
Історія Хексагона поЧалась
у Чернівцях
у Чернівцях
Продовжилась у Таллінні,
Києві та Сайгоні
Києві та Сайгоні
Зараз ми розкидані по світу
та не знаємо де все закінчиться
та не знаємо де все закінчиться
Ми не думаємо закінчувати
Для нас все тільки почалось
Для нас все тільки почалось
Ivanna Boychuk Alina Petryk Borys Yergiyev Olia Udovina
Serhii Mykhalchuk Kyrylo Pryadko Alexandra Makarova Dima Boychuk
Ivanna Boychuk Alina Petryk Borys Yergiyev Olia Udovina Serhii Mykhalchuk Kyrylo Pryadko Alexandra Makarova Dima Boychuk Paul Navolochko Max Tischenko Sviatoslav Yablonsky Vita Martsishauskaite Daryna Lytvynenko Nazar Morhun Sasha Poliakov Ira Avtukhova Andrij
Kurochkin Vadim Abramov Ilya Antonenko Liza Kashchynets
Kurochkin Vadim Abramov Ilya Antonenko Liza Kashchynets
Paul Navolochko Max Tischenko Sviatoslav Yablonsky Vita Martsishauskaite
Daryna Lytvynenko Nazar Morhun Sasha Poliakov Ira Avtukhova Andrij
Kurochkin Vadim Abramov Ilya Antonenko Liza Kashchynets
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